Wednesday, March 4, 2015

Reebok Pump: Meet the Man Who Invented It

The original Reebook Pump debuted in 1989. The shoe made Reebok a force in the basketball world for the better part of the 1990s. The Pump, and its $170 price tag, made a major statement on and off the court. Paul Litchfield, the man who invented the Pump, tells Bloomberg how it came to be.